Indifi - Head - Digital Marketing

Indifi.com India's best MSME lending fintech Platform is looking to hire a Digital Marketing Lead to lead its Marketing efforts. This is a highly impactful and growth hack role

Roles and Responsibilities:

Paid Marketing:

- ROI on paid marketing (with a huge weight on profitable spends)

- Budget planning, target setting, breaking the target down to smallest possible action items - Finding Innovative ways to Spend better on Google, Facebook etc.

Organic traffic:

- Target setting and growing SEO through traditional methods and through Growth hacks wherever necessary

- Find Innovative ways to drive more Profitable Sales through Organic traffic by better and Impactful Planning and Prioritization

- Work closely with tech and product team to drive changes required for SEO improvement

- Plan and with the help of SEO/content team generate impactful SEO-oriented content Email.

Database Marketing:-

- Manage and grow Email Channel as one the leading and highest traffic and sales contributing channel- Plan Communication calendar for targeted segments, manage the execution, infer results and drive constant improvement

- Plan and Automate Database marketing using 3rd party marketing automation tools keeping in mind these factors

- scale, complexity, Quality and ROI.

App Marketing:-

- Develop app marketing strategies and roadmap to achieve business goals.

- Generate deep insights about customers at each stage in their relationship with our app, inventing new ways to provide a better ecommerce experience.

- Take ownership of the app marketing projects, including conceptualizing, building, executing and analyzing adoption and engagement programs, making continuous improvements based on performance, trends, and insights via tests and optimization

- Partner with product and tech teams to execute promotion campaigns and app development that lead to increased engagement from active customers as well as lapsed customers.

Search Engine Marketing

- Plan and execute SEM projects to achieve target GMV and other management KPIs.

- Manage and improve campaigns through Google Ads, which includes day-to-day monitoring of ad performances, reporting to management, and suggesting improvements.

- Perform deep analysis based on big data stored in our ad database, think strategically to take appropriate actions for continuous growth/improvement in key ad metrics such as CTR, CVR, GMV, ROI etc.

Additional Responsibilities:

- Help Assisted sales team in getting the right kind of leads for targeting

- Drive Category Marketing with focus on improved Economics

- Manage relationship with Affiliates and drive incremental revenue through them without depending on deep discounts

- Plan and grow Repeat Transactions through current and existing customer database of Indifi , hence, increasing the Life Time Value of Customers

- Create and/or maintain a consistent brand communication for Indifi to drive recall - Manage Design team and guide them on a regular basis to create impactful creatives.