IndieFolio - Business Development Manager

About Us :

IndieFolio is a curated marketplace of top-notch creative talent wherein we enable marketing, product, and creative teams to work with freelance talent and scale creative operations, on-demand. Our mission is to challenge traditional employment by offering independent professionals a new way to work. We are supported by some leading angels in India, who come from diverse backgrounds like design, marketing, finance, and law. We have crossed INR 5 crores in transactions executed on IndieFolio. We are at a 500%+ annual growth rate and scaling our team and operations in sync and looking to work with independent, responsible, and accountable individuals.

Why is this role important for IndieFolio!

We are currently redesigning and scaling our sales team. You will be in charge of managing sales and designing best practices. Directly working with the founders to drive sales, and growth you will play a pivotal role in the sales generation, and growth for IndieFolio.

It is an early-stage role giving an opportunity to build a strong team around you.

Roles & Responsibilities:

Demand Generation :

- Own inside sales, performance marketing, and other existing acquisition funnels.

- Experiment with new channels and scale successful ones

- Manage and generate content

- Manage account-based marketing initiatives for key account acquisition

CRM :

- Build processes and automation on Hubspot to manage funnel

- Ensure customer data stays relevant via timely updation

- Business Development

- Identify, manage, nurture and convert leads into sales opportunities

- Create and manage sales material

- Manage training and onboarding of BD resources.

Special Projects :

- Work on critical business problems beyond sales and marketing

- Work with product, marketing, talent ops, and account management teams to develop a richer customer experience

- What would be the career roadmap for the candidate?

- Establish the sales function of IndieFolio (6 months)

- Manage a team of lead generation and pre-sales experts (12 months)

- GTM through outbound for India and eventually USA (18 months)

- Turn into a leadership role (VP-Sales) and manage a large sales function (24 months)

- 60 day Plan for the candidate

DAYS 1-30

The first 30 days are to build a deep understanding of the product and industry, the company goals and roadmap, gain insight into the target audience, explore processes across the entire business, and present a thorough assessment with a plan of action to the core team.

Week 1:

Company onboarding

Product training, learn processes, and systems

Understand the core value proposition of IndieFolio

Initial meetings with founders and teammates

Meet and greet with the lead gen team

Week 2:

Auditing the existing sales function

Competitor & Industry Research

Identify ICPs and relevant channels using past CRM data

Shadow colleagues on sales calls

Week 3-4:

Draft a revised sales deck and tweak the sales pitch

Working with the founders & team lead to identify roles & responsibilities, metrics for personal and team success

Start leading sales calls

Identify accounts that you wish to target

Set benchmarks for the lead generation team

Create a reporting schedule for the lead generation team

DAYS 31-60

The next 30 days are for settling in, identifying opportunities for client growth, creating a unified strategy, and tackling the most pressing problems.

Week 5-6:

Continue recruiting and training the lead gen team

Create bespoke communication for top 3-4 ICPs

Optimize sales pipeline and CRM

Focus on converting the first dozen briefs

Work with cross-functional teams to understand how you can leverage our network to build client relationships and drive success

Week 7-8:

Starting work on scaling an existing sales strategy

Implement detailed systems & dashboards for tracking success metrics

Kickstart documentation & building of sales playbooks

Create a quarterly strategy & roadmap

Requirement:

Relevant 4+ yrs of experience

Proven working experience as a business development manager, or a relevant role in driving sales at a B2B company - preferably a large agency/studio or a talent marketplace

Proficiency in MS Office and CRM software (e.g. Salesforce, HubSpot)

Great Communication skills

Marketing and Advertising knowledge

Ability to build strong client relationships

Time management and planning skills

Why Work with Us :

Shape the future of work. The '9 to 6" traditional way of working is not the only option out there. Come join us as we create new avenues of collaboration between companies and individuals in the talent economy.

We are India's largest homegrown network of creative professionals. Everything you do has a direct impact on the creative industry in India.

We are in the very, very early days of our growth cycle. We have found our solution-market fit. Come join a fast-paced organization on its path to grow a 100X in the next 3 years.

We love working with people who have a high sense of ownership, agency, and communication. We strive to maintain maximum transparency and ensure our expectations are relayed very clearly to you from the onset. If you enjoy taking on challenges head-on with maximum flexibility, we will be great partners.

We are a remote-first organization that believes in the jobs-to-be-done framework. Set your own working hours, as long as you deliver on your promises.