Indian School Of Development Management - Lead - Brand/Communications & Outreach

To help drive brand engagement, outreach and communications for its next phase of growth, ISDM is looking for a senior executive as Lead, Engagement & Communication.

This is an exceptional opportunity for an entrepreneurial and motivated leader with a passion to create large-scale impact by helping to build a world class educational institution that is reshaping the development sector. ISDM is entering a new phase of growth with a revamped program and renewed focus on establishing itself firmly as a preeminent institution in its domain. This requires senior, strategic and energetic brand leadership.

The candidate will be responsible for the overall execution of ISDM's brand and outreach goals and objectives including strategic objectives like messaging and positioning, stakeholder engagement across the board, brand reach in the sector and long-term brand development.

The candidate will also be responsible for immediate outreach and marketing targets for ISDM's variety of educational offerings through its flagship PGP and Continuing Education initiatives.

The role will require a dynamic and self-driven leader capable of thinking strategically about brand development, PR & communications along with an awareness of the tools and frameworks of leading-edge marketing, including digital channels.

Candidates must have experience in

i. articulating, devising and detailing a brand persona, devising and implementing a multi-channel strategy for building that brand in a cost effective manner using newer age tools and mediums (Virtual, Physical) rather than the traditional channels.

ii. Conceptualizing and implementing communication strategies for different stakeholder groups across the year in a manner which is consistent with the brand persona.

iii. Be comfortable with achieving outreach and lead generation targets under pressure

The candidate must also be comfortable working with senior leaders across domains and functions and handling the complexity and ambiguity that comes with building a still young institution.

The Lead, Brand, Communications and Outreach will directly manage the brand, marketing communication and outreach and lead generation teams for the organization, combining them into a holistic, focus operating function. He/she will report to the CEO of ISDM.