IndiaMART.com - Senior Manager - Mobile App Distribution

Job Title / Designation : Senior Manager, App Distribution

Location : Noida

Department : Marketplace

Reporting To : AVP / VP

CTC : Negotiable

Job Summary:

The person shall be responsible for ensuring continuous growth in IndiaMART App Installs by designing, implementing and managing marketing and promotion programs. The role would involve Idea generation, strategy formulation and execution of various plan leading to App Installs.

Key Responsibility Areas:

- Plan and execute App Distribution and Promotion strategies that drive traffic to App Store leading to App Installs

- Devise and execute strategy to migrate mobile website users to App

- Measure, evaluate and optimize the marketing programs and expenses incurred in App Distribution

- Prepare/Copy-write text to be used in various communications related to APP: Newsletter, Slogans, Webpage Copy and Articles

- Lead a team of fresh/experienced professionals to achieve the business goal

Qualifications:

- B.Tech (IT / CSE)

- MBA (Marketing)

Experience:

- 5-7 years of experience with at least 2-3 years in digital marketing role.

Skill Sets / Requirements:

- Good understanding of Mobile Apps distribution strategies, trends and techniques

- Mobile App SEO, App Store optimization Experience

- Ability to drive innovative and highly visible marketing campaigns with partners to drive downloads

- Excellent written and verbal communication skills