IndiaMART - Senior Product Manager - Ad Monetisation

Senior Product Manager - Ad Monetisation

ABOUT THE ROLE :

This is a Product Leadership Role in the IndiaMART's product management team. As a Senior Product Manager you will be leading a team of PMs/APMs and Developers, working closely with cross functional Teams to manage the entire ad revenue end to end.

What's needed to be successful in this role :

- The first prerequisite is a genuine passion for internet/web products and understanding of how Ad Monetization works for publishers. To learn and implement best practices to achieve the organic revenue growth.

- To be successful in this role, you'll need to demonstrate good analytical skills, be data driven to synthesize insights about the consumers and their interaction/experience with the product, while also keeping a tab on the market and the competition to maintain the product edge and improve the market leadership.

- You'd also need good planning, organizing, and execution skills to deliver on the organization's aggressive growth plans.

- Natural comfort in the cross-functional disciplines like Technology, UI/UX, Market Research, Communication etc. will surely take you places in this role.

- Product management role being inherently interdependent, you'll need to possess good collaboration, negotiation, and influencing skills, to align the required stakeholders with the objectives, roadmap, and ensure timely execution.

- This role is a people management role and therefore you'd have a strong people connect, ability to hire the best talent, nurture them, and keep them motivated to achieve stretched goals.

Key Responsibilities :

1. Taking care of revenue from sources including Google AdExchange, Google Open Bidding, Google Adsense, Other Partners, etc.

2. Managing existing partners and onboarding new partners while taking care of reporting, invoicing and yield optimization

3. Assess the revenue impact vis-a-vis integration effort through Product / Tech mediation End to end management of all partners including on-boarding, integration and monitoring.

4. Revenue planning for achieving monthly, quarterly & annual revenue targets.

5. Assisting Direct Ad Sales team in achieving campaign goals & providing new solutions to the market.

6. Finding relevant audience via Web Analytics & Database SQL for monetization via partners or via direct ad sales team.

7. Maximizing revenue and yield through Ad optimizations.

8. Manage the entire Product Lifecycle, acting as a customer champion and work on assessing market opportunity, planning the roadmap, executing it, and then measuring the success through relevant KPIs and finding continual areas of improvements.

9. Define and analyse Key Success Metrics.

10. Lead a team PMs/APMs/Developers and work cross-functionally with the UI/UX, QA, Central Engineering Teams, Business Team (Sales / Servicing / Customer Support) to deliver on the aggressive growth plans.

11. Prioritize and sign-off new feature development requirements, enhancement and bug fixes

12. Define the execution plan and resource allocation.

13. Manage the complete development lifecycle - requirement definition, development, testing and deployment, insights, and continual improvements.

14. Define, document, and communicate objectives, requirements and constraints for product initiatives and releases.

15. Build and Nurture High Performance Team.

Must have Skill Set :

1. Total experience of 5-8 years in technology and product.

2. Strong Analytical abilities and experience with various web analytics tools.

3. Understanding of Google Ad Manager/Adsense / Header Bidding.

4. Own relationships, operational aspects, including integration onboarding and analytics for new Demand/Supply Partners.

5. Work with programmatic publisher/advertiser account management team to review and investigate potential growth opportunities.

6. Strong Drive to Achieve and demonstrated Bias for Action

7. Collaboration, Negotiation, and Influencing skills.

Good to have Skill Set :

1. Efficient Scrum and Sprint Management

2. Excellent People Management Skills

3. Track record of defining and releasing successful products in Internet / Mobile space

4. Ability to work in a fast-paced, start-up environment.

Educational Qualification :

1. B Tech/BE+ MBA with 5-8 years of experience

2. 80% and above in 10th and 12th