- Be the brand custodian to track, quantify and optimize brand metrics, define brand trajectory
- Conduct regular brand perception study to assess the current brand equity through social listening, market research, etc.
- Develop and execute brand strategy and campaigns to achieve desired brand perception among stakeholders, bridge the gap between customer perception and desired perception of the brand
- Plan, execute, manage and optimize internal and external branding campaigns across platforms
- Drive employee engagement and training campaigns for seamless integration with the brand essence
- Translate business goals into marketing campaigns with budget forecast
- Propose customer-centric campaigns to increase brand awareness and boost conversions
- Hands-on experience in creative process, marketing, graphic designing and brand development
- 3-4 years of experience in creative handling
- Proactive in driving high-quality and timely deliveries
- Working knowledge of software such as Photoshop, Illustrator, InDesign, etc.
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