IndiaMART - Manager - Alliances & Digital Marketing

Alliances and Digital Marketing Manager

Experience: Min 2 years of experience in Alliance Management / Media / Advertisement / Corporate / SaaS / Digital Solutions Sales / Key Account Management.

About the company:

IndiaMART is India's largest online B2B marketplace, connecting buyers with suppliers with 170 Million+ Buyers | 7.7 Million+ Suppliers.

Position Description:

We are looking to employ a persuasive Alliance Manager to build the Partner Network to Market Indiamart Brand and Acquire New Customer.

Job Summary:

- Connecting with potential partner brand to promote Indiamart Offering in the B2B space for gen new leads

- Working with media agencies for exploring low cost marketing and acquisition channels

- Working on low CPL with Google Adwords and Display Campaigns

- Developing advertisement and creative content

- Ensure scale of lead generation via partner and media agencies at low CPL

- Develop and improve co-branded landed pages and lead generation

- Execute the annual plan for the region and achieve monthly/quarterly targets

- Keeping track of competition publishers and advertisers

- Understanding of basis advertisement metrics like CPM, CPC, CPV, Viewability etc mandatory

- Self-motivated and team player