IndiaMart - Assistant Manager - Marketing/Digital Marketing/Brand Marketing/Performance Marketing

Key Responsibilities :

- Create and execute marketing plans to increase brand salience.

- Understand and adopt digital techniques to drive customer engagement on IndiaMART social platforms.

- Deploy trending marketing channels & content formats to enforce thought leadership.

- Develop platform- specific content & growth strategy for Twitter, Facebook, LinkedIn, YouTube, etc.

- Handle various content formats for social media marketing- videos, influencer content, user- generated content, testimonials and success stories, customer product videos, etc.

- Ideate and execute brand campaigns, track, report and optimize campaign performance across channels.

- Streamline and execute internal marketing communication via emails in collaboration with relevant stakeholders.

- Strategize, execute, evaluate, and optimize lead generation campaigns.

- Manage creative agencies and other relevant vendors to ensure timely delivery of marketing collaterals.

- On- board relevant agencies, wherever required.

Qualifications, Experience & Skills :

- 0- 2 years of relevant marketing experience preferably in commerce/Technology/Internet/Telecom/Media companies.

- Good Academics and MBA.

- Ability to work with large teams and can collaborate with multiple stakeholders

- Enjoys data handling skills & has higher bias for action

Non- negotiable Skills : required in candidate (i) Attitude to learn (ii) Growth Mindset (iii) Ownership (iv) Consumer understanding (V) Ability to work in cross- functional teams