India Head - Customer Relationship Management - Insurance

Purpose -:

1. Lead the team of CRM managers.

2. Responsible & own end to end customer lifecycle strategy.

3. Specialist in customer segmentation and targeting based on customer-behaviour in aorder to provide best in class experience.

Job Responsibilities:-

- Define end to end customer journeys & figure out areas of improvement

- To use marketing analytics tools for analysing marketing program and coming up with plans tokeep use engaged by using messaging channels

- To educate customers via Email, SMS, push notifications and other possible messaging channels.

- To use third party tools available for managing messaging for automation and superior qualitymessages

- Build customer journeys & push users to follow the same

- Gathering requirements from business stakeholders and building a relationship

- Basic understanding of auto industry and role of marketing function

- Designing/creating analysis dashboards and reports

- Managing the Monthly, Weekly & Daily Report creation

Skills Required:

- B.Tech/B.E/B.C.A/MCA/M.Tech from a recognized college

- Knowledge of tools like Clever tap/adobe campaign/Net app.

- 8 Yrs experience in Online marketing/1:1 marketing

- Good analytical skills

- Quick learner and ability to work in dynamic work environment

- Excellent in Microsoft Excel, PowerPoint and Access

- Strong Team handling skills & comfortable interacting with people from multiple disciplines

- Strong verbal and written communication