Inc42 - Content Marketing Lead - Courses

Content Marketing Lead - Courses

Inc42 is looking for a marketer who enjoys working in a fast paced environment and loves the challenge of discovering what makes readers "stick".

As a Content Marketing Manager Lead, you will own everything content for marketing of all Inc42 Courses. Our ideal candidate is a passionate & experienced content marketing professional preferably from a modern edtech or consumer startup.

Why This Role Is Unique

- Impact: You'll be the marketing maestro behind these programs, transforming how industry leaders learn and grow.

- Network: You'll be leading the content marketing of our programs, engaging with a high-calibre community of founders, senior executives, and investors.

- 10X: Be part of a 10X path by helping us build a multi-million education business over the next 3 years.

- Brand: Inc42 has a top tier reputation within the tech & startup community. Former employees have gone on to build their own startups or work at other leading companies.

About Inc42 Media:

Inc42 is India's #1 startup media & intelligence platform that informs, educates and empowers startup & business leaders through its incisive reporting, insightful reports, curated events & communities, and industry-leading executive courses & programs.

Since launching in January 2015, and having risen to become the authoritative voice on India's startup economy, we've moved markets, gotten the early scoop on billions of dollars of transactions and told you what's happening deep inside some of the fastest growing startups & industries alike. Our stories have been followed by the Wall Street Journal, Bloomberg, Reuters, TechCrunch and other major outlets hundreds of times.

We also track over 50,000+ startups and provide market research and intelligence through our in-depth research reports, and we organise some of the most sought-after conferences and events for startup & business leaders across India.

In 2020, we introduced Inc42 Plus, our exclusive membership program tailored for startup & business leaders, amassing over 10,000 members in record time. Apart from our sharp reporting & insightful research, through Inc42 BrandLabs, we partner with enterprises & brands to help them create branded content & experiences and reach our audience of decision makers.

What You'll Do:

Brand Management & Content Marketing:

- Maintain same brand voice, tonality and editorial stylesheet in every content marketing effort across Inc42 courses

- Plan, execute & manage content marketing activities for various Inc42 Courses

- Own week on week content marketing calendar for numerous channels like email, WhatsApp, social media, Inc42 Website etc

- Develop sharp briefs as well as formats that lead to unique creative formats that service our content and brand priorities

- Lead video marketing for courses from peg identification, editing brief and creative packaging

Copywriting & Performance Measurement:

- Interpret briefs to develop and produce creative concepts and original copy for various digital mediums from scratch

- Write email copy, product announcement, web copy, newsletter, ad copy, social media posts, and press releases

- Understand email open rate, click rate, web page bounce rate, etc and implement learnings in creating new content strategies accordingly

- Come up with creative copies and A/B test it

- Write scripts and storyboarding for programmatic and shoot led videos for courses

- Setup interactive dashboards and present to stakeholders at weekly/monthly frequency to showcase performance of content across different channels

Research:

- Understand the market gap and content requirements for various Inc42 courses

- Conduct user interviews to understand what will make them click

- Do exhaustive referencing to understand the creative gap to set the benchmarks too high

Reporting & Operations:

- Collaborate with sales team to identify new opportunities for marketing content

- Collaborate with program management team understand the curriculum, market and audience better

- Collaborate with creative and social media team to execute creative campaigns

What We Are Looking For:

- Education in Journalism, English, Communications, or related discipline

- Minimum 4 years of professional copywriting experience with a solid portfolio of work

- Ability to think creatively and translate ideas into effective copy

- Experience with various social networks and platforms

- Must have an understanding of customer segments

- Should be good at A/B testing and experimenting with copy

- Ability to write short, thematic, subtle & quirky content

- Impeccable grammar and proofreading skills are a must

- Ability to work independently, as well as with a team to meet deadlines