Inbound Marketing Manager - SEO

Role Summary:

We are seeking a highly skilled and experienced SEO Marketing Specialist to join our dynamic marketing team. As an SEO Marketing Specialist, you will play a crucial role in driving organic website traffic, improving search engine rankings, and optimizing user experience. You will be responsible for executing SEO strategies, managing content campaigns, and generating high-quality leads to fuel our business growth.

Responsibilities :

- Develop and implement SEO strategies to increase organic website traffic and improve search engine rankings.

- Conduct keyword research and analysis to identify target keywords and optimize website content accordingly.

- Optimize website structure, improve site speed, and enhance user experience to achieve higher search rankings.

- Monitor and analyse website performance using tools such as Google Analytics, Ahrefs, and SEMrush, and generate regular reports on key metrics.

- Perform on-page and off-page optimization techniques to improve website visibility and organic search rankings.

- Identify opportunities for link building and partnership outreach to improve domain authority and backlink profile.

- Collaborate with the content marketing team to develop SEO-friendly content and optimize existing content for search engines.

- Stay up-to-date with the latest industry trends and algorithm updates and adapt SEO strategies accordingly.

- Conduct competitive analysis to identify gaps and opportunities for improvement in our SEO strategy.

- Collaborate with the development team to implement technical SEO enhancements and ensure website compliance with best practices.

- Track and report on organic search performance, website traffic, and conversion rates, and make data-driven recommendations for continuous improvement.

- Collaborate with cross-functional teams including marketing, design, and development to align SEO initiatives with overall business goals.

Skills and Qualifications:

- 10 to 12+ years of proven experience in SEO and SEM.

- In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.

- Proficient in using tools such as Google Analytics, Ahrefs, SEMrush, and Google Ads.

- Experience managing and optimizing PPC campaigns on different advertising platforms.

- Strong analytical skills with the ability to measure, analyse and interpret SEO and web traffic metrics.

- Excellent understanding of on-page and off-page optimization techniques.

- Proficient in HTML, CSS, and JavaScript.

- Strong communication and collaboration skills.

- Ability to stay up-to-date with the latest industry trends and algorithm updates.

- Good understanding of demand generation and conversion optimization.

- Certifications in SEO and digital marketing are a plus.

Company Location: UK and USA Based company.

Jobs Available: 50+ Jobs for immediate recruiting.

Location: Remote Working.

Experience: 10+ years of experience in SEO Field (4+ year experience in News/Media Industry are preferred) (Only apply if you are qualified and have 10+ years experience only).

Nature of Employment: Full Time.