Impetus Technologies - Partner Marketing Manager

Partner Marketing Manager

About the job :

Qualifications :

- Impetus team requires an individual who will be responsible for working with a select group of strategic system integrators, cloud partners, resellers, and/or distributors

- The ideal candidate will have creative marketing ideas to combine with extensive analytic and data-driven customer demand generation experience.

- Ability to effectively communicate with some of the most agile technology companies in the industry, including both technical and non-technical audiences is critical.

- Be detail-oriented, organized, capable of handling multiple projects simultaneously, and comfortable dealing with ambiguity and rapidly changing priorities.

- You will work closely with partners and the Impetus sales team to identify specific customer segments and industry verticals to market to, with a joint value proposition for using Impetus.

- A solid understanding of the cloud landscape is critical to this role.

- You must be able to travel to meet with sales leaders, partners and attend events.

- MBA/PGDBM from a Reputed Institute

Role :

- Help jointly develop and deliver demand generation activities that enable Impetus and partners to acquire new customers, retain and grow existing customers and deliver growth in revenue.

- Liaise with the marketing contact for these strategic partners including regular participation in team calls, in-person meetings and planning sessions.

- You will be responsible for leveraging partner marketing tools, resources, and using the marketing development fund to creatively publish Impetus and Partners collaboration for mutual benefit.

- Become very familiar with Impetus tools and services offerings for the customer.

- Become very familiar with the synergies between Impetus tools and services with the partner products.

- Build marketing plans with strategic partner/s of Impetus

- Manage one or multiple partners of varied sizes to build marketing programs appropriate for joint goals

- Be an excellent team player and jointly work with different stake holders in the marketing team.

- Maintain and update web pages, dedicated to Partner, if any, on a periodic basis and ensure a seamless interface between Impetus and the Partner.

- Execute joint marketing activities with partners like events, webinars, campaigns, case studies, blogs amongst others to support with lead generation and driving Impetus thought leadership

- Work closely with Cloud providers, SIs and Reseller partners to extend awareness of the Impetus brand.

- Collaborating with various departments including sales, business development, marketing, and technology teams to accomplish goals and execute the marketing strategy.

- Monitor individually and jointly with the partner on the effectiveness of each of the marketing campaigns.

- Work with sales, business development and partner teams to drive pipeline and revenue growth

- Stay current on the competitive landscape, buyer personas and assist in identifying target markets.

- Work with product and services marketing teams at Impetus and assist in the identification and development of partner specific sales material.

- Align closely with the sales and business development team to understand why and where Impetus and its partners are winning.

Technical Skills :

- Partner Marketing, Cloud