ImpactGuru - Retention Marketing Manager

- Own and drive the repeat revenues and LTVs for customers

- Design and execute retention campaigns for mobile web, apps, and web platforms

- Developing and managing the Retention Strategy to optimize Key Performance

- Indicators including customer lifetime values, retention/churn levels, and average revenue per player

- Responsible for segmentation of the customers based on their behavior.

- Creation and implementation of an optimized daily/weekly/monthly campaign program tailoring communication to different customer segments identified through CRM tool.

- Work closely with Analytics and tech team for building required retention functionalities

- Generate and circulate the weekly monthly retention reports to various stakeholders

Qualifications -

- Should have experience in Planning, Handling & executing CRM campaigns with a deep understanding of customer lifecycle, purchase habits, loyalty, personalization, and analytics

- Should have prior experience in managing all channels of CRM including SMS, email, push/web notifications, direct mail, in-app and on-site

- Experience of working on Engagement tool, Mo Engage & Clever Tap

- Strong analytical and number crunching skills

- Strong communication skills.

- Preferably from an eCommerce background.