ImpactGuru - Programmatic Marketing Manager

Role responsibilities :

1. Create the product feed from scratch for all permutations, executing and measuring the campaigns on DV360 to deliver the impact.

2. Implement self-developed Bidding scripts via DV360

3. Provide recommendations, and executing strategies for Campaign Structuring, Targeting, Creatives, Betas, and other facets of Programmatic Marketing

4. Driving maximum business impact from campaigns.

5. Driving growth for all portfolios that cover verticals: DIY Crowdfunding/Fundraising & Accelerate Crowdfunding/Fundraising.

6. Analyze reporting dashboards, and key reporting tools, and identified key areas of importance

7. Landing page and funnel optimization (working with revenue and product teams) to improve the relevance and improve conversion rates.

DSP (DV360, Media Math, Amazon DSP, Yahoo DSP, RTB House, Criteo)