ImpactGuru - Performance Marketing Role

Performance Marketing

Responsibilities :

- Own end-to-end execution, measurement, reporting, and optimization of campaigns across channels with goals to increase New users Acquisition, Scale GMV across the campaign, and deliver platform GMV & ROAS

- Partner with internal teams to optimize campaign performance (targeting, optimization, creative direction, etc.)

- On a day-to-day basis, you will be expected to optimize campaigns based on data breakdowns and insights.

- Understand ways to scale campaigns across platforms in an optimal manner.

- Perform interest research in Facebook using audience insights and ads manager.

- Create audiences on Facebook for custom, lookalike, and saved audiences.

- Perform keyword research using keyword planner and any other tools

- Underst and operations of Facebook business manager, Google ads, pixels, etc.

- Create a digital media plan based on requirements across multiple platforms

- Understand how content works across different social media platforms

- Create insightful reports based on data from performance marketing campaigns

- Tag with your copy and art partners to achieve a digital-first creative output on campaigns.