ImpactGuru - Lead - Public Relations

Lead - Public Relations

About us :

Impact Guru, India's leading healthcare financing platform for patients, raises money online for medical expenses via crowdfunding. It aggregates a large number of online payments to allow any individual requiring financial assistance to raise funds for medical expenses - be it cancer, transplant, accident, or any medical emergency.

It was incubated at Harvard Innovation Lab in the USA in 2014. ImpactGuru recently announced a $2 million Series A round, led by Apollo Hospitals Group, Currae Healthtech Fund, RB Investments (Singapore-based VC fund), Shorooq Investments (middle east based VC Fund), Venture Catalysts (India's #1 angel investor group) with participation from various other investors from the USA, Southeast Asia, and the Middle East.

Website : https://www.impactguru.com/

Team : https://www.impactguru.com/team

Responsibilities :

- Develop a public relations plan including strategy, goals, budget and tactics.

- Develop media relations strategy, seeking high-level placements in print, broadcast and online media.

- Coordinate all public relations activities.

- Develop story narratives and pitch the same to the media.

- Leverage existing media relationships and cultivate new contacts within business and industry media.

- Manage media inquiries and interview requests.

- Create content for press releases, byline articles and keynote presentations.

- Monitor, analyze and communicate PR results on a quarterly basis.

- Evaluate opportunities for awards, partnerships, sponsorships, speakership on an on-going basis.

- Build relationships with thought leaders to grow industry awareness.

- Maintain a keen understanding of industry trends affecting brand and make appropriate recommendations regarding communication strategy surrounding them.

- Anticipate crisis situations and mitigate the same.