ImpactGuru - Lead - Performance Marketing

About ImpactGuru: ImpactGuru.com, India's leading healthcare financing platform for patients, is a crowd-funding solution for people who require medical assistance. We aim to make healthcare affordable by providing a platform for individuals to raise funds for medical expenses.

Position Overview: We are seeking a dynamic and experienced AVP Performance Marketing to join our team in Mumbai. The ideal candidate will lead our performance marketing initiatives, driving growth through data-driven strategies and innovative campaigns. This role is critical to expanding our reach and optimizing our marketing efforts to maximize ROI.

Key Responsibilities:

1. Strategy & Planning:

- Develop and execute comprehensive performance marketing strategies across multiple channels (search, social, display, affiliate, etc.).

- Identify target audiences and tailor marketing campaigns to maximize engagement and conversions.

- Set clear performance goals and KPIs aligned with business objectives.

2. User Acquisition:

- Develop and execute effective performance marketing strategies to drive user acquisition across various digital channels (search, social media, display, affiliate marketing, etc.).

- Identify and target key audience segments to optimize user acquisition efforts.

- Continuously analyze and improve user acquisition funnels to enhance conversion rates.

3. Budget Management:

- Oversee the planning, allocation, and optimization of the marketing budget to ensure maximum efficiency and impact.

- Conduct regular budget forecasting and performance tracking to ensure alignment with business goals.

- Implement cost-effective marketing tactics to achieve desired outcomes within budget constraints.

4. ROI Optimization:

- Utilize data-driven approaches to measure, analyze, and optimize campaign performance to maximize ROI.

- Conduct A/B testing and other experimentation methodologies to identify the most effective strategies and tactics.

- Provide detailed performance reports and insights to senior management, highlighting key metrics and areas for improvement.

5. Campaign Management:

- Oversee the planning, execution, and optimization of digital marketing campaigns.

- Manage budgets, forecasting, and performance tracking to ensure efficient allocation of resources.

- Collaborate with creative teams to develop compelling ad creatives and landing pages.

6. Analytics & Reporting:

- Utilize data analytics tools to monitor and analyze campaign performance.

- Generate detailed performance reports with insights and recommendations for continuous improvement.

- Conduct A/B testing and other experimentation to optimize campaigns.

7. Team Leadership:

- Lead and mentor a team of performance marketing specialists.

- Foster a culture of continuous learning and professional development within the team.

- Collaborate cross-functionally with product, engineering, and other marketing teams to ensure cohesive and effective strategies.

8. Stakeholder Management:

- Build and maintain relationships with external partners, vendors, and agencies.

- Communicate performance updates and insights to senior management and stakeholders.

- Stay updated with industry trends, emerging technologies, and best practices in performance marketing.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.

- Minimum of 7-10 years of experience in performance marketing, preferably within the digital or healthcare sector.

- Proven track record of managing large-scale performance marketing campaigns with a strong ROI.

- Proficient in marketing analytics tools (Google Analytics, SEMrush, etc.) and advertising platforms (Google Ads, Facebook Ads, etc.).

- Strong analytical, organizational, and project management skills.

- Excellent communication and leadership abilities.

- Ability to thrive in a fast-paced, results-driven environment.