ImpactGuru - Head - Social Media

Salary Offered : 10-15 LPA

Industry : Medical Crowdfunding

About the Organization :

We are a Series B funded fin-tech start-up in the hyper-growth stage. With 900+ employees pan India, we are one of the fastest-growing start-ups in India. Our senior management is Harvard, Wharton, Parsons, IIT, and IIM alumni. The lending business will be a new vertical, with different branding and the leadership reporting to the Group CEO.

Website : https://www.impactguru.com/

Team : https://www.impactguru.com/team

Summary :

- We are looking for a talented Social Media Head to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.

- As a Social Media Lead, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company's views creatively.

- Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

Roles & Responsibilities :

- Perform research on current benchmark trends and audience preferences

- Design and implement social media strategy to align with business goals

- Set specific objectives and report on ROI

- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)

- Monitor SEO and web traffic metrics

- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency

- Communicate with followers, respond to queries in a timely manner and monitor customer reviews

- Oversee social media accounts' design (e.g. Facebook timeline cover, profile pictures and blog layout)

- Suggest and implement new features to develop brand awareness, like promotions and competitions

- Stay up-to-date with current technologies and trends in social media, design tools and applications

Professional Experiences :

- Proven work experience in Social Media Strategy & execution in an eCommerce Startup

- Hands on experience in content marketing management

- Excellent copywriting skills

- Solid knowledge of SEO, keyword research and Google Analytics

- Knowledge of online marketing channels

- Excellent communication skills

- Analytical and multitasking skills

Qualifications :

- Bachelor's/Master's degree in Marketing or related field, or equivalent practical experience