Impact Guru - Lead - Search Engine Optimization

Job Title: SEO Head

Location: Mumbai

Company: ImpactGuru.com

About ImpactGuru.com:

ImpactGuru.com is India's leading healthcare crowdfunding platform, empowering people to raise funds for medical emergencies and treatments. Our mission is to make healthcare accessible and affordable by providing a platform that connects patients with donors.

Job Summary:

We are looking for an experienced SEO Head to lead and manage all SEO initiatives for

ImpactGuru.com. This role requires someone with a strategic mindset and hands-on experience in implementing SEO best practices. The SEO Head will be responsible for driving organic growth, improving website ranking, and ensuring content optimization across all platforms.

Key Responsibilities:

- Develop and implement comprehensive SEO strategies to increase organic traffic and improve search engine rankings.

- Conduct keyword research and identify growth opportunities for driving traffic.

- Collaborate with content, product, and marketing teams to ensure SEO best practices are incorporated into web development and content creation.

- Monitor, analyze, and report on SEO performance using analytics tools (e.g., Google Analytics, Search Console).

- Stay up to date with the latest SEO trends, algorithm changes, and industry developments.

- Perform technical SEO audits and work with the tech team to resolve issues related to site performance, crawlability, and indexing.

- Oversee link-building strategies to improve domain authority and backlink profile.

- Optimize on-page and off-page SEO elements, including metadata, internal linking, and URL structure.

- Lead the SEO team, provide mentorship, and collaborate with cross-functional teams to achieve goals.

- Manage SEO budgets and allocate resources efficiently for maximum ROI.

Qualifications & Skills:

- Bachelor's degree in Marketing, Business, or a related field.

- Minimum 7+ years of experience in SEO, with proven success in managing large-scale SEO campaigns.

- Expertise in SEO tools (e.g., Google Analytics, SEMrush, Moz, Ahrefs, Screaming Frog).

- Strong understanding of search engine algorithms and ranking factors.

- Experience with technical SEO, content optimization, and on-page/off-page strategies.

- Analytical mindset with the ability to interpret data and develop actionable insights.

- Excellent communication and leadership skills.