Impact Analytics - Manager - SaaS Marketing

SaaS Marketing Manager

What this role entails :

a. Go To Market Execution & Sales Enablement :

- Conduct competitor analysis and market research to inform the overall strategic positioning of the product

- Work with our product teams to develop unique product positioning and messaging that resonates with our target audience

- Build buyer personas to provide structure and prospect info for our BD team

- Develop enabling collateral for all stages of the sales cycle

- Work cross-functionally with both the sales and product teams to develop and execute marketing campaigns

b. Content Management :

- Develop product positioning and messaging that differentiates the product in the market, in liaison with our product teams

- Own and create content (e.g. data sheets, infographics, solution briefs, white papers, user guides, web tutorials, web content, sales decks, product videos, blog posts) to articulate the benefits of our product to the market

c. Digital presence :

- Manage and refine Impact Analytics- social media presence

- Increase our products- social, digital and events presence and visibility

- Implement ad campaigns in liaison with our SEO team

d.  Create and manage a calendar of events such as webinars, conferences and thought leadership contributions

e. Manage and measure marketing campaign costs

f. Report on the effectiveness of marketing campaigns using pre-determined KPIs

What lands you in this role :

- 4-6 years of experience in product marketing roles in the enterprise software (SaaS) space

- Understanding of the dynamics and customer journey in enterprise B2B companies

- Familiarity with the process of product management and how product marketing fits into it

- Knowledge of digital marketing, marketing analytics, automation, and content creation tools

- Technically fluency - comfort in dealing with technical information and ability to translate technical capabilities into customer benefits

- Proven ability to craft engaging content in excellent English, including blog posts, white-papers, sales decks, videos, etc.

- Effective time management skills, ability to multitask, and attention to detail

- Professional and proactive work ethic

- High competence in project and stakeholder management

- Excellent interpersonal, written and oral communication skills

- Competency in Microsoft applications including Word, Excel, and Powerpoint, familiarity with marketing design tools

- Bachelor's degree in a technical field; MBA/Masters in Mass communication preferred

What we offer :

- An opportunity to be part of some of the best enterprise SaaS products to be built out of India

- Opportunities to quench your thirst for problem-solving, experimenting, learning, and implementing innovative solutions

- A flat, collegial work environment, with a work hard, play hard attitude

- A platform for rapid growth if you are willing to try new things without fear of failure.

- Remuneration with best-in-class industry standards with generous health insurance cover

About Impact Analytics :

Impact Analytics is a Series A funded, 360-degree analytics SaaS products company, dedicated to serving clients through a synthesis of business consulting, analytics services, and products. We are one of the fastest-growing and highly recognized AI companies in the U.S. At Impact Analytics, we conceptualize, develop, and deploy advanced analytics products & services for data-driven decision-making. 

Our offerings span forecasting, pricing, merchandising, promotions management, consumer and marketing analytics, visualization, and reporting. The applications are easy to use, customizable, and intuitive enabling businesses to formulate data-backed strategic decisions. Our products and solutions have had 100% adoption and zero churn. We have 5-years of experience working on strategic projects with a wide variety of clients across the Retail, CPG's, and Hospitality industries.

Some of our accolades include :

- Ranked #2 on the fastest-growing firms in Consulting Magazine's 2020 list

- Ranked twice on Financial Times' list of fastest-growing companies in the Americas in 2020 and 2021

- Ranked #74 in the Deloitte Fast 500 list of fastest-growing companies in 2019.

- Recognized by Forbes as one of the top 25 Machine Learning firms to watch globally in 2019.

Impact Analytics is committed to supporting a culture of inclusion, diversity, and accessibility to employment for all.

We are proud to operate as an equal opportunity employer.