Impact Analytics - Content Specialist

The impact that you will be making

The Content Specialist will work towards creating the end-to-end content strategy for Impact Analytics with the mission to bring out a compelling message in every external communication. You will ensure consistency in the communication sent through a wide range of content including but not limited to blogs, articles, whitepapers, sales decks, brochures, press releases, and ad campaigns. Your experience in generating high-quality content will enable our prospective clients to understand us as a company and our products with more clarity.

The ideal candidate will have strong writing, editing, and proofreading abilities along with extensive experience with SEO/SEM. You must be highly articulate and have a willingness to lead content strategy for the company. You will stay on par with the latest trends in content writing for different formats and create persuasive messaging for our target client base.

What this role entails :

- Planning and maintaining an editorial calendar and ensuring execution of plans across communication platforms

- Generating compelling long-form and short-form content to attract business executives from top companies in the industries we serve

- Staying updated with the latest trends, content formats and platform-specific requirements with a focus on B2B SaaS Industry

- Researching industry-related topics and writing SEO-friendly blogs, whitepapers, articles for print media, etc.

- Creating platform-specific content for Social Media campaigns on LinkedIn, Twitter, etc.

- Conducting SEO audits in collaboration with the SEO specialist, to identify gaps in existing content and opportunities for new content, and keyword phrase opportunities

- Owning creation and final proof reading of all press releases for Impact Analytics

- Leading the relationship with external marketing/advertising agencies and collaborating with them to generate high-quality content

- Editing and proofreading marketing copy for all types of content as needed.
 
What lands you in this role :

- Total 5-8 years' experience in content writing, with 2-3 years' experience in developing content strategy and marketing for the AI and SaaS Industry

- Strong portfolio with engaging writing samples that showcase ability to convey complex technical material to a non-technical audience

- Rich experience in developing successful go to market strategy for SaaS products

- Working knowledge of web platforms like LinkedIn Ads, Google Ads, etc, and experience in creating SEO-friendly content

- Great content skills, to be able to create authentic, relatable, and engaging content

- Excellent editing and proofreading skills

What we offer :

- An opportunity to be part of some of the best enterprise SaaS products to be built out of India.

- Opportunities to quench your thirst for problem-solving, experimenting, learning, and implementing innovative solutions.

- A flat, collegial work environment, with a work hard, play hard attitude.

- A platform for rapid growth if you are willing to try new things without fear of failure.

- Remuneration with best-in-class industry standards with generous health insurance cover

About Impact Analytics

Impact Analytics is a Series A funded, 360-degree analytics SaaS products company, dedicated to serving clients through a synthesis of business consulting, analytics services, and products. We are one of the fastest growing and highly recognized AI companies in the U. S. At Impact Analytics, we conceptualize, develop, and deploy advanced analytics products & services for data-driven decision-making. Our offerings span forecasting, pricing merchandising, promotions management, consumer and marketing analytics, visualization, and reporting. The applications are easy to use, customizable, and intuitive enabling businesses to formulate data-backed strategic decisions. Our products and solutions have had 100% adoption and zero churn. We have 5-years of experience working on strategic projects with a wide variety of clients across the Retail, CPG's, and Hospitality industries.

Some of our accolades include:

- Ranked #2 on the fastest-growing firms in Consulting Magazine's 2020 list 

- Ranked #51 on Financial Times' list of fastest-growing companies in the Americas in 2020

- Ranked twice in the Deloitte Fast 500 list of fastest-growing companies in 2019

- Recognized by Forbes as one of the top 25 Machine Learning firms to watch globally in 2019

- Making it to the list of Inc. 5000 fastest growing companies for a 3rd consecutive year in 2020

Thank-you for your interest in Impact Analytics. While we are not able to reach out to everyone who applies, we will contact you if your skills and experience are a match for the role. Otherwise, we will keep your resume in case there is a match with future opportunities.

Impact Analytics is committed to supporting a culture of inclusion, diversity, and accessibility to employment for all. We are proud to operate as an equal opportunity employer.