Imarticus Learning - Senior Manager/Manager - Performance Marketing

Performance Marketing - Senior Manager/Manager

Job Title : Performance Marketing Manager

Department : Marketing

Reports to : CMO

Job Type : Full Time Employment.

Location : Mumbai, India.

Imarticus is Hiring! Are you interested to be a part of our Imarticus family!

- We want three things in Imarticians: great profile, different, out-of-the-box thinking; an ability to manage and perform; and, the fearlessness to step up and take charge competently and confidently of ANYTHING! We love experience. And knowledge.

- Imarticus Learning is a technology driven educational institute that has immense expertise in transforming careers across industries such as financial services, analytics and AI, business analysis and core technology.

Why Imarticus?

- We have educated over 35,000 individuals.

- We have also pioneered the concept of professional degrees, "Prodegrees".

- We cater to the human capital and up-skilling needs of over 120 firms.

- We bridge the gap between academics and the industry providing job specific and industry relevant training.

- We are India's leading Financial Services and Analytics professional education company.

- We have collaborated with global giants to revolutionize learning by allowing aspirants to acquire skills demanded by the industry.

Headquartered in Mumbai, we have the centres and teams across India and in Dubai.

Need more info on Imarticus? Head to www.imarticus.org

About the role :

- Looking for a Performance Marketer with 5+ years of work experience in an agency background.

- Are you a person with keen interest in keeping the business abreast of emerging technologies and developments in the digital marketing?

- Are you someone who would want to share that knowledge and information with the rest of the team, drive commercial performance through systematic campaign-specific results and overall measurement?

- Are you the person who can adept in strategizing, implementing and optimizing paid marketing campaigns to fill a fast-paced requisition within Imarticus marketing department.

- This role has both a large influence on our company's revenue generation and ample room for individual growth opportunities. Will you be the one to grab these growth opportunities!

Are you the one, who can do the following!!

- Drive marketing strategies and own end-to-end execution, measurement, reporting and optimization of paid marketing campaigns for lead generation/customer acquisition, online sales and revenue generation.

- Explore new lead generation methods and channels to reach out to our TG Initiate affiliate campaign on highly relevant sites and own performance of all paid channels such as Google Ads, Bing, Quora, Facebook, LinkedIn, YouTube, Taboola, Content dB, Outbrain & more.

- Provide recommendations around campaign structuring, targeting across search, display, remarketing, etc. in accordance with revenue goals. Analyze paid campaigns, develop insights from the entire marketing funnel data and identify trends and opportunities Build and optimize marketing assets.

- Improve quality score of ads on Google and optimize campaign structure.

- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

- Optimize campaign performance towards awareness, acquisition, retention, and reactivation goals.

- Point out key areas of importance in accordance with internal revenue goals.

- Partner with internal teams to optimize campaign performance (targeting, optimization, creative direction, etc.) Communicate with team members on campaign developments, timelines, and results occasionally present key data and conclusions to management.

Other skills we are looking to hire with Imarticus..

- 7 to 10 years of relevant experience.

- Graduate/postgraduate degree or higher.

- Previously managed marketing spends of 90 lacs or above in the digital segment.

- Hands-on and lead from the front to get things done

- Detail-oriented and can effectively communicate across audiences.

- People's person and can effectively lead teams and play well with peers.

- Can you step into all this and take charge. Then this is the role for you!!

- We love experience. We love knowledge.