Imarticus Learning - Senior Manager/Manager - Marketing Automation

Job Title : Senior Manager/Manager Marketing Automation

Department : Marketing

Reports to : Chief Marketing Officer

Job Type : Full Time Employment.

Location : Mumbai, India.

Imarticus is Hiring! Are you interested to be a part of our Imarticus family!

We want three things in Imarticians: great profile, different, out-of-the-box thinking; an ability to manage and perform; and, the fearlessness to step up and take charge competently and confidently of ANYTHING! We love experience. And knowledge.

Imarticus Learning is a technology driven educational institute that has immense expertise in transforming careers across industries such as financial services, analytics and AI, business analysis and core technology.

Why Imarticus?

- We have educated over 35,000 individuals.

- We have also pioneered the concept of professional degrees, "Prodegrees".

- We cater to the human capital and up-skilling needs of over 120 firms.

- We bridge the gap between academics and the industry providing job specific and industry relevant training.

- We are India's leading Financial Services and Analytics professional education company.

- We have collaborated with global giants to revolutionize learning by allowing aspirants to acquire skills demanded by the industry.

Headquartered in Mumbai, we have the centres and teams across India and in Dubai.

Need more info on Imarticus? Head to www.imarticus.org

About the role :

We are looking for a talented marketing automation specialist to take the lead with our automation strategies. Your main duties include running email marketing campaigns end-to-end, managing email databases and creating newsletters.

If you're interested in web technologies and can generate innovative ideas to increase sales, we would like to meet you. As an Automation specialist, your role is to reach customers through automation campaigns, email / SMS / WhatsApp journeys.

Ultimately, you should be able to promote our brand, generate leads and ensure our customers stay in touch with our company updates and also generate better ROI from leads generated via all sources.

Roles and Responsibilities include but not limited to :

1) Should have knowledge of Martech & Automation tools like GA, GTM, Amplitude, AppsFlyer, CleverTap, Smart-Tech, WebEngage, Gamooga and MoEngage etc

2) Work on Automation & Drip campaigns to optimise the output from existing leads and also generate more leads

3) Own end-to-end execution, measurement, reporting and optimization of Automation campaigns with goals to increase transactions, new users, acquired via digital campaigns

4) Running A/B tests across campaigns & landing pages

5) Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other campaigns and automation initiatives

6) Monitor and administer analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal business goals.

7) Mentor the team member to provide strategies for journey, campaign structuring, targeting, customer segmentation in accordance with automation goals

8) Mentor the team on Proficiency in tracking automation traffic across various automation media channels using Automation tool dashboard and Google Analytics

Behavioral :

a) Radical Accountability: Run the vertical like your own business.

b) Systems Thinking: We are growing aggressively and hence this role requires incredible detail orientation and process thinking.

c) Extremely creative/hacker mindset with In-depth knowledge of automation ecosystem and customer journeys.