Images Multimedia - Digital Marketing Lead

Job Description:

- Work with all company brands to explore and identify ways to integrate social media into business strategies and marketing campaigns

- Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic across all company brands and products

- Manage Social Media marketing campaigns and day-to-day activities including:

- Curate relevant content to reach the company's ideal customers.

- Conduct online advocacy and open stream for cross-promotions.

- Develop and expand community and/or blogger outreach efforts.

- Design, create and manage promotions and Social Ad campaigns.

- Monitor and evaluate social media results on a daily basis in coordination with the company goals and benchmarks

- Compile reports showing results (ROI - Return on investment).

- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns in an effort to maximize results.

- Monitor trends in Social Media tools, applications, channels, design and strategy.

- Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives for mobile and desktop.

- Assist in the management of Display network placement lists on Adwords and through other contextual advertising platforms.

- Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics for all Google properties.

- Identifying optimum landing page, and campaign mapping