Images Group - Senior Marketing Manager

Marketing:

- Creation and implementation of marketing strategy for the entire Group products exhibition/conference / publication/ online campaign

- Setting out entire budget, project schedule and media plan.

- Implement an integrated marketing strategy for the entire Group products exhibition/conference / publication/ online campaigns

- Using the full marketing mix to promote the show in accordance with the marketing strategy - from Exhibitor promotion through to Visitor promotion and Conference promotion.

- Setting up media deals with external organizations to ensure maximum exposure at lowest cost to show budget.

- Ensuring show websites are fully up to date with latest information.

- Management of PR agency in co-ordination with the show manager

- Coordination of design and production of all marketing collateral, including sales brochures, conference brochures, visitor tickets, print advertisements, web banners/emails etc.

- Copywriting and proofing of all marketing materials in conjunction with show manager.

- Updating and adhering to agreed marketing budget.

General:

- Managing and co-ordination of all external suppliers including Print, Mailing House, Design and Research.

- Providing any other reporting information as required by show team

- Ensures that all advertising, promotion materials and packaging follow the appropriate legal and partner approval protocols.

Salary Range: 7 - 10 LPA