IKS Health - Product Marketing Role - B2B

IKS Overview

IKS Health is a global healthcare services company that provides an integrated solution enabling enterprise healthcare organizations to achieve superior financial and clinical outcomes while also empowering them to grow successfully, operate efficiently, and navigate industry change. Our integrated solution includes - financial solutions (including revenue generation, revenue capture, revenue collection, and revenue protection), technology and practice solutions (including software, implementation, analytics, training, and support) and clinical solutions (including virtual scribe, data abstraction, clinical documentation, implementation, coding, and other services that utilize trained clinicians in India).

Position Overview :

IKS Health is seeking a passionate, strategic and entrepreneurial Product Managers to manage our product portfolio as we aim to become a comprehensive Physician Enablement Platform. The incumbent will be the Product Management Team at IKS Health and will be an important enabler to IKS Health's vision of building a Physician Enablement Platform of the Future.

The incumbent will work closely with various teams within IKS, collaborating closely with our clients, to help execute on a differentiated customer-centric, product vision and strategy. We seek Product Managers with passion and track record for innovation and creative, out of the box thinking, with exceptional collaborative skills to help execute on our product strategy in one of the most successful partnerships in the ambulatory healthcare space in the US.

The ideal candidate will have a broad skill set including deep analytical skills, excellent business judgment, strategic conceptualization skills, strong negotiation skills, a deep curiosity about how things work, and a passion for creating a superior product & services experience for our customers. The role is inherently cross-functional.

The incumbent will work closely with colleagues from operations, finance, marketing, design and development, operation and tech teams and must have the leadership presence, communication & persuasion skills to represent the team. The incumbent must also be customer-obsessed with strong self-motivation and project/product management skills.

Key Job Responsibilities :

- Customer Segmentation & Product Positioning: Identify key customer segments and their needs, and help position our products for each segment

- Product / Market Evaluation: To conduct investigation and analysis on the product and the product market. Process all the available information, identify opportunities, and present these to the Head of Product for launching & commercializing products.

- Product Marketing: Developing positioning, messaging, competitive differentiation, and enabling the Sales and Marketing teams to ensure they are aligned and work efficiently to generate and close opportunities. This will include, conducting Competitive Landscape Analysis & Market Signals analysis to determine product positioning

- Product Penetration & Adoption: Work with various teams, including Sales & Marketing, to penetrate IKS Product Suite in the market.

Desired Experience & Qualifications :

- MBA from a Top Business School

- 4 - 7 years in Product Management / Product Marketing

- Entrepreneurial mindset with experience in developing new businesses / products

- Cultural mobility to work with multi-geography cross-functional teams

- Demonstrated marketing and market research skills

- Demonstrated management, leadership, and interpersonal skills

- Excellent verbal and written communication skills

Key Areas of Performance:

The performance of the Product Management Function will be closely linked to delivery against IKS vision to create the Physician Enablement Platform of the future. The performance will be monitored in the following 3 areas that determine IKS value:

Top-Line Contribution

- Share of Revenue from New Product Development

- Share of Revenue from Value / Risk sharing

- Share of Revenue from Bundling of Products

Bottom-Line Contribution

- Time to Break-Even on New Products / Services developed

- Annual improvement in Revenue / Employee (or other measures of profitability) for the Product Portfolio 

Strategic Value Contribution

- Annual improvement in Client Wallet Share through the development of New Products

- Penetration of Client Wallet Share potential with IKS Product Suite