Ignitee - Manager/AM - Marketing

Organisation details.

Fame Digital Services Pvt Ltd:

Fame (www.livfame.com) is Asia’s premier digital network working with established and emerging talent to build engaged communities around their digital video content. Apart from marketing and monetising their content, talent also gets access to technology platforms, distribution partnerships and a network of brand relationships across Asia.

Fame is a part of FourCross Media (www.fourcrossmedia.com), a leading digitl media player. Four Cross Media is a strategic investment company focused on creating and running digital businesses in the emerging markets of Asia. In the digital space, it brings together content, communities and commerce enabled by technology to create new business models and disrupt existing ones. Its group companies include TO THE NEW, an ecosystem of digital marketing services (www.tothenew.com) and American Swan, an online lifestyle brand (www.americanswan.com). Four Cross has investment from the Astro Group of Malaysia.

Key responsibilities:

- Leading and managing key marketing functions of the genre - communications, associations, PR, media planning & buying.

- Working closely with various stakeholders in the organizational team - content team and vertical leads, sales, brand solutions & talent management teams, analytics, operations & organic reach management teams.

- Working closely with all communication agencies and leading the ideation & execution responsibilities -creative, PR, analytics, digital / social media agencies.

Desired skill set:

- Ownership skills: Think and lead like a brand / genre owner. Ideate and jam with relevant teams to find the most optimum opportunities and the execution thereof.

- Managerial skills - keeping communication clear amongst all stakeholders and ability to get projects implemented as planned through various resources.

- Communication skills: ability to listen and offer solutions. Ability to brief and understand a brief well.

- Social skills - has to be a good team player.

- Technology skills - not a geek, but someone who’s abreast with developments in the digital world, appreciates & embraces improvements in technology and realizes its impact on various consumption patterns and lifestyles.

Experience:

- At least 3 (upto 6/7) years in hardcore marketing / advertising / media role with decent exposure to market / communication research .

- Advertising / media candidates should’ve handled FMCG / consumer durables/ auto / e-com clients.

- Should have minimum one marketing campaign to boast of.