IDFC FIRST Bank - Product Lead

Job Description

- Reporting to the AVP of Advanced Digital Experiences, (previously, Head of AI Driven Experiences), the ideal candidate understands the core concepts of machine learning and digital design and will be responsible for building and managing one of our Personalization/AI engagement platforms.

- The team needs a passionate senior product manager to drive the strategic direction of the platform and delivery of the mandate to both our customers and Line of Business (LOB) partners. This individual will have the opportunity to explore the potential of this new and emerging platform and how it can be integrated with our existing platforms across mobile and online as well.

- The Senior Product Manager is responsible for owning the product vision, creating the roadmap and maintaining a prioritized product backlog, managing regulatory and compliance concerns and increasing adoption and engagement. This role includes significant senior executive stakeholders across the Enterprise and our vendor for this white-label solution.

Key Accountabilities:

- Collaborate across design and delivery teams to develop and deploy new use cases to drive enhanced and personalized digital customer experience.

- Partner with LOB stakeholders to identify and assist with tactical and long-term solution that can leverage this framework while managing the roadmap.

- Prioritize and lead business case development to support strategic prioritization and benefits for continuous improvement and tuning efforts of current engagement framework to deliver new ways of engaging our digital customers.

- Assessment of the external environment and leading companies to understand the digital experience landscape, driving new and innovative solutions as part of our strategic roadmap.

- Development of the target operating model to improve and scale our nudge and digital engagement framework.

- Work closely with our technology and enterprise data and analytics teams to onboard new datasets and deliver new use cases on our in-house built digital engagement platform.

- Work with risk partners to ensure solutions implemented are in accordance to applicable policies and statutes.

- Lead change management activities to ensure successful launches of additional capabilities.

- Monitor Key Performance Indicators reporting, ensure new capabilities have reporting requirements and can be established on the platform level.

Job Requirements :

- Comfortable navigating ambiguity and solving complex problems

- Bridges the gap between strategy and execution, communicating requirements and tradeoffs.

- Good understanding and familiarity of Machine Learning concepts and how they can be applied.

- Experience working in/with marketing teams to deploy customer-facing use cases as well as analyzing marketing analytics and funnel data

- Highly motivated self-starter with a passion for challenging the status quo and the ability to stay resilient under pressure; proven ability to take independent action to achieve results.

- Ability to start at a high level and go deep to understand business & technical problems.

- Exceptional organizational skills and attention to detail with the ability to deliver results within strict timelines and manage multiple priorities in a fast-paced environment.

- Communicate difficult concepts; converts information to compelling business context and advice; influences and gains alignment across increasingly senior stakeholders

- Strong presentation and facilitation skills and expert interpersonal and leadership skills to facilitate working with senior management at all levels.

- Strong organizational skills, with the ability to work in a fast paced environment and manage multiple deadlines and priorities.

- Consistent demonstration of ownership and commitment.

- Promote positive and inclusive team environment.

- Proficient use of MS Office including PowerPoint, JIRA, Confluence.

- 5 to 9 years' experience in a similar function of Strategic Product Management, preferably with experience in the Financial Industry.