Posted By
Posted in
Sales & Marketing
Job Code
426645
Business Unit: Shared service
Enterprise Unit: Corporate
Function: Marketing
Qualification: Graduate / Post Graduate from a Tier 1 institute
Job Description:
- Plan and execute all public relations initiatives of IDFC Bank
- Actively engage with key stakeholders to understand and build content that is relevant to the media
- Support in the creation and execution of effective PR plans
- Prepare content, including presentations and press releases that communicate IDFC Bank's new products and services
- Develop and maintain relationships with news outlets
- Create awareness about the Bank among subject matter specialists, clearly articulating the Bank's positioning and viewpoints
- To be the point of contact for all media enquiries
- Ensure that all IDFC events are well branded and create video and photo content where necessary
Candidate Profile:
- Bachelor's degree / along with a Post Graduate degree in Marketing, PR & Communications from Tier 1 Institute
- Possesses a minimum 6 - 10 years of total relevant experience, preferably with a background in a PR agency, handing clients in the financial services industry and / or in corporate communications in the BFSI sector
- Ability to build relationships - internally and externally
- Exceptional communication (oral and written) with presentation skills
- Good understanding of financial domain
- Deep knowledge and understanding about news trends & communication channels, including digital media
- Ability to generate fresh ideas and think out of the box
- Ability to work with colleagues across functions
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Posted By
Posted in
Sales & Marketing
Job Code
426645