Ideate Labs - Head - Pay Per Click

- Head our PPC Team for implementing both small and large scale paid campaigns across various platforms

- Create Media Plan using new innovative tools and ideas being implemented across the globe

- Use DMP, AD Server, Bid Optimisation Tools, Research Platform to plan and execute ROI based campaigns

- Honors degree in Business, Mathematics, Economics, Statistics, Operations Research, BCA or B.Tech background

- MCA/MBA with 8-10 years of relevant professional experience with Paid Media.

- Experience in handling large scale campaign planning, optimization for both performance and brand impact.

- Have hands on experience in adwords scripts and create new logic to automate work and increase efficiency.

- Thorough understanding and hands on experience of Bid Optimisers, Ad Servers, RTB, DSPs, Ad Exchanges, DMPs, Audience targeting/segmentation, Trading Desks, Web Analytics tools like GA, GTM, Mixpanel, Adword Automation Tools and Scripts, Appsflyer and other Social Media Marketing Automation tools, etc.

- Varied industry exposure in running PPC, Affiliates and Display campaigns focusing on transactions.

- Strong understanding of metrics and quantitative analysis, and ability to turn analysis into actionable programs. Be able to bridge data analysis, research, competitive intelligence to build efficient and scalable customer acquisition programs.

- Strong drive for execution and delivering results. An ambitious self-starter with excellent follow-through skills to develop ideas independently and thrive in fast-paced environment is crucial.

- Demonstrated ability and willingness to roll up sleeves and execute to get the job done and thinking big at the same time

- Superior verbal and written communications skills with attention-to-detail.

- Tenacity and sense of urgency; the ability to make things happen quickly with large, less nimble partners and/or teams.

- Strong customer focus and obsession

- Experience working with business intelligence tools in areas such as business performance management, forecasting, multidimensional analysis, etc.

- Ability to multi-task and stay organized in a dynamic work environment