Job Views:  
8046
Applications:  549
Recruiter Actions:  265

Job Code

277252

Idea - Manager/Senior Manager - Marketing - Usage & Retention

2 - 6 Years.Mumbai
Icon Alt TagWomen candidates preferred
Posted 8 years ago
Posted 8 years ago

Multiple openings - Manager/Senior Manager - Marketing (Usage and Retention) - Telecom

We are a leading Telecom Service Provider and have multiple openings in our Marketing vertical.

- Segment Manager- to drive Usage & Revenue Enhancement

- End to End owner of identified Segments and Customer Life Cycle (revenue, ageing, control decline, reduce churn)

- Analyse usage patterns, competition activities, market scenario to draw insights into customer usage /recharge behavior /overall telecom understanding

- Using above insights, should be able to segment customers into micro-segments with a unique identifiable behavior /nature

- Design & Test business intents, and products that best meet micro-segmentation needs and consequently deliver maximum incremental revenue

- Conduct market surveys, visits and Voice of Customers & Retailer for consistent update on market reality

- Configuration & Cross functional co-ordination for product launches

- Design communication scripts for different modes (SMS, Dialer, SIVR) and schedule communication

- Tracking of relevant KPIs of Circle operations & IRIS performance

- Direct revenue responsibility of entire prepaid segment

Desired Skills and Experience :

- Ideal candidate would have a mix of Sales & Marketing exposure in Telecom, Banking, Value Added Services, Modern Retail, Analytics or related service industries

Basic qualities desired :

- Understanding of Segmentation /Micro-Segmentation concepts

- Self Motivated with high passion quotient

- Creativity /Innovation and Analytical

- Ingenious & prolific thinker - concepts, processes, ideas etc

- Good communication & presentation skills

- High consumer focus

- Ability to handle & perform in high pressure scenario, solution oriented

- Natural flair of working in cross-functional teams

Experience : 2-4 years in marketing preferably in telecom or related industries

Education : 2 yr full time MBA/PGDM from a reputed Tier 1 B School

Didn’t find the job appropriate? Report this Job

Job Views:  
8046
Applications:  549
Recruiter Actions:  265

Job Code

277252

UPSKILL YOURSELF

My Learning Centre

Explore CoursesArrow
Apply on the go!

Download the iimjobs app to
apply for jobs anywhere, anytime

apple

Download on

App Store

playStore

Get it on

Google Play

appPromoQr

Scan to Download