Idea - Manager/Senior Manager - Marketing - Usage & Retention

Multiple openings - Manager/Senior Manager - Marketing (Usage and Retention) - Telecom

We are a leading Telecom Service Provider and have multiple openings in our Marketing vertical.

- Segment Manager- to drive Usage & Revenue Enhancement

- End to End owner of identified Segments and Customer Life Cycle (revenue, ageing, control decline, reduce churn)

- Analyse usage patterns, competition activities, market scenario to draw insights into customer usage /recharge behavior /overall telecom understanding

- Using above insights, should be able to segment customers into micro-segments with a unique identifiable behavior /nature

- Design & Test business intents, and products that best meet micro-segmentation needs and consequently deliver maximum incremental revenue

- Conduct market surveys, visits and Voice of Customers & Retailer for consistent update on market reality

- Configuration & Cross functional co-ordination for product launches

- Design communication scripts for different modes (SMS, Dialer, SIVR) and schedule communication

- Tracking of relevant KPIs of Circle operations & IRIS performance

- Direct revenue responsibility of entire prepaid segment

Desired Skills and Experience :

- Ideal candidate would have a mix of Sales & Marketing exposure in Telecom, Banking, Value Added Services, Modern Retail, Analytics or related service industries

Basic qualities desired :

- Understanding of Segmentation /Micro-Segmentation concepts

- Self Motivated with high passion quotient

- Creativity /Innovation and Analytical

- Ingenious & prolific thinker - concepts, processes, ideas etc

- Good communication & presentation skills

- High consumer focus

- Ability to handle & perform in high pressure scenario, solution oriented

- Natural flair of working in cross-functional teams

Experience : 2-4 years in marketing preferably in telecom or related industries

Education : 2 yr full time MBA/PGDM from a reputed Tier 1 B School