Idea - Assistant General Manager - Marketing - WIFI/FTTH

To develop and maintain competitive national level product and communication strategy & portfolio to enable retail broadband business(WiFi, FTTH) to achieve budget EOP subscribers, net adds, ARPU and revenues.

Job Context & Major Challenges:

Context: Enables sales team with competitive product portfolio and communication strategy to achieve the budgeted net adds and revenues. Provide Business Head with necessary market and competitive analysis to enable decision making.

Major Challenges: Singularly manage product development, corporate & circle marketing activities.

Business Delivery - Achieve budgeted Home Broadband EoP Subscriber base, revenue target and enable sales to achieve monthly gross adds and subscriber retention plans

Strategy -

1) Competition tracking, benchmarking industry best practices & market intelligence, Data Analysis

2) Product Launch tariff Plans customer CPE and customer promotional offers.

3) Plan the launch of new product and releases and manage the cross functional implementation of plan.

Strategy - Campaign Management, Maintain 95% of active base upto 4th month for new acquisition.

System & Process -

1) Effective utilisation of marketing budget

2) IT enhancements

3) Referral programs