Idea - AGM/DGM - Brand Marketing Communication

Idea Cellular - AGM / DGM Brand Marketing Communication (MARCOM) New Business

Job Purpose :

Idea has launched a few new businesses in the last 2 years - NEB, EBU, Wifi, Money.

As they are sub brands of Idea all work from branding the business to help build business through all elements of marketing needs to be developed - Logo, POSM, Case Studies, AV material etc.

Job Context & Major Challenges :

- Need a consistent point of contact to be able to understand the business, the competitive context and can devise brand plans accordingly.

- Also the continuity helps in establishing a standard output else varies to each person's capability.

- Also as these businesses are becoming important, work is on regularly and needs constant attention

We are looking at someone who has worked in one of the following :

- Account planning in an advertising agency

- Client servicing in an advertising agency

- Marketing role in an organization

Function Marketing

Department : Brand

Reporting To : AVP - Brand Marketing