IDBI Federal - PR & Corporate Communciation

The marketing team of IDBI Federal Life Insurance invites application for PR & Corporate Communication.

Key deliverables of the position are as below:

- To develop the corporate communication plan and execute through PR agency

- To build effective media relationships and be the custodian of Key Media Relationships across the
company & priority markets to develop leverageable relationships and ensure accurate industry “pulse”

- To actively seek out opportunities and ensure participation of the company in such forums, stories and
association which lead and provide the right imagery to the company in line with the desired positioning of
the company, area of CSR and industry participation.

- To build systems and procedures to ensure availability of accurate, relevant and desired information in the public domain and active dissemination to the desired audiences through Website(s) and Intranet information, content development and site management

- To manage and update the content of the website www.idbifederal.com; help define the content strategy for the website that would help drive traffic to the website, make the content more consumer friendly, thus resulting in better stickiness

- To work with various internal departments to ensure timely and relevant communications to all internal stakeholders through existing communication channels

Experience in Corporate Communication Teams of Banks/MFs/Life Insurance or exposure as Group Account Heads from leading Account Management of leading PR Agencies, having worked on large corporate brands from FMCG/Financial accounts/MNC Brands would be added advantage.

You may please write in with your updated profile to malini.vijay@idbifederal.com