IDBI Federal Life Insurance - Senior Manager - Digital Marketing

Position Title : Senior Manager - Digital Marketing

Department : Partnerships & e-Commerce

Job Purpose (In a brief, specific one or two-sentence statement, answer the questions: "Why does this position exist- " and "What is it expected to accomplish- ")

Managing and executing all paid, owned and earned media campaigns to achieve the budgeted top & bottom line for the channel from the digital medium.

Key Accountabilities (List the expected end results or KPIs that the job holder is expected to achieve for this job.)

1. Paid Media:

- Plan, develop, coordinate and timely deliver the digital paid media campaigns module (search, online publishers, mobile sites, ad networks, affiliates, database owners and other digital media) for the channel in meeting the business and marketing targets within the assigned budget.

- Monitor the performance of paid media campaigns, generate and analyse web statistics and prepare evaluation reports with recommendations for improvement.

- Develop the content for the paid media activity (e.g. website content, online banners, search ads, etc.) on website and other online channels by coordinating with internal stakeholders.

- Manage the production of digital content including coordinating with external vendors and ensuring all the materials are consistent, the brand guidelines and professional standards.

- Supporting in effective optimizing of the campaign daily keeping the CTR, CPC, CPV, CPL, CPO and COA above the industry standards.

- Working with the creative agency & preparing different creative concept that will help in further improvement of ROI.

- Supporting in analysis of online consumer behavior from various campaigns and optimises the campaigns accordingly.

2. Owned Media:

- Plan, develop, coordinate and timely deliver the digital content: Managing real estate on the website, to ensure higher click rates, more traffic, visibility and higher product uptake

- Communication development for all digital communication on all customer facing portals

- Implement SEO on all customer facing portals, monitor results for higher SERP's and improve traffic to the website

- Analyze consumer behavior from various campaigns and optimize the campaigns accordingly

- Co-ordination with internal depts. for managing content/functionalities

- Co-ordination with digital agencies

3. Earned Media:

- Implement the Social Media Marketing strategy

- Manage the social media marketing/viral initiatives & drive engagement activities

- Manage and drive ORM with the PR team, Customer Service team, online team and social media agency

- Execute blogger activation campaigns based on marketing plans

- Manage the social media agency and social media touch points

4. Business targets:

- Meeting the MoM targets from all forms of paid, owned and earned media

5. Other Responsibilities:

- Liaise with digital agencies for planning and execution of online and digital media plans and manage external service providers including design house.

- Stay up to date with digital marketing trends and update the other team members

Work Relationship : (State the essential working relationships with superiors, peers and subordinates as well as external parties which will contribute directly to the successful accomplishment of this job.)

- Brand Marketing

- Legal & Compliance

- Finance

- IT

- All digital media agencies on board

- At least 8-10 years experience in a similar role of a financial services company or a digital marketing agency handling digital media.

- Good negotiation skills and networking skills.

- Excellent written and verbal communication skills.

- Digital marketing & content/creative evaluation skills for digital media preferably in the financial space.

- Good understanding of all forms of digital media.

- Average to above average understanding of an agency's internal processes.

- Average to above average understanding of all financial products.