IDBI Federal Life Insurance - Assistant Manager - Marketing/Brand Management

Job Profile :

- To assist in the development and anchor the implementation of the brand marketing strategies to maximize the long-term value of the brand and act as a custodian for the brand/creative assets and development process

- To assist in the management of the media buying process and ensure the compliance of all processes and audit requirements

- To act as the knowledge center for the organisation by managing the implementation and repository of all market research projects for the organisation

- To actively manage brand led sponsorship initiatives to drive brand awareness and engagement

Key Accountability Areas :

- Brand Strategy and Implementation

- Marketing Campaign Development and Management

- Consumer Knowledge and Relationship Programs

- Sponsorships and Partnerships

- Business Intelligence

Required Skills & Experience :

Non-technical Experience :

- 2-4 years in Brand management

- Experience in agency operations direct or as a client

- Knowledge of Financial Concepts and Practices relevant to Insurance Products

- Familiarity with Market Research concepts & techniques

- Proficient in Microsoft Word, Excel, and PowerPoint

- Ability to handle work through agencies and vendors

- Ability to work independently

- Problem Solving, Analytical and communication skills

- Communication, presentation and persuasion skills - verbal and written