IDBI Federal Life Insurance - Assistant Manager - Digital Marketing

Job Responsibilities

Website Management

The incumbent will be the custodian of the Brand website (www.idbifederal.com) and the Customer Portal. As part of this, he/she has to

- Work on any landing page creations on the website

- Content updations and recurring uploads

- Customer Portal Revamp (UX/UI design revamp + development)

- Track keyword performance and work on quarterly plans to enhance keyword rankings

- Work on content strategy to enhance keyword and landing page rankings

- Monitor analytics and track events, goals and funnels

- Working closely with agency and IT to execute operational tasks

- Work with agencies for search engine optimization

Social Media Management

The incumbent will be the custodian of all Social Media platforms of the brand (Facebook, Twitter, LinkedIn and YouTube). As part of this profile, he/she has to develop and implement a social media marketing strategy and plan and this would include:

- Manage social media marketing campaigns and day to day activities

- Liaison with the Digital agency to develop relevant content topics to reach the company's target customers.

- Oversee the agency while they create, curate and manage all published content (images, video and written)

- Use LinkedIn to build brand image of IDBI Federal Life Insurance

- Promote company news on LinkedIn

- Monitor, listen and respond to users in a social way while cultivating leads and sales.

- Develop and expand community and/or influencer outreach efforts.

- Development of brand awareness and online reputation. Monitor online reviews and respond to each review.

- Devising strategies to drive online traffic to the company website.

- Analyze key metrics and tweak strategy as needed. Compile reports for management showing results (ROI)

- Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.

The candidate should also oversee the Social Media properties of all Sponsorship properties of the brand - IDBI Federal Mumbai Half Marathon, Kolkata Full Marathon, Spice Coast Marathon, New Delhi Marathon and IDBI Federal Quest For Excellence

Creative Support

Candidate must also develop creatives to support PPC campaigns which include creating Facebook Adverts, Banners and Emailers