IDBI Federal - AVP - Digital Channel Mktng

IDBI Federal a leading Life Insurance Company is looking for experienced digital marketing professioanls to drive our online marketing thurst .

We are looking to recruit experienced Digital Marketing professional as AVP- Digital Channel at our corporate office @ Mumbai.

Some of the key deliverables of this role are as follows-

1. Establish eChannel as a stable acquisition channel for the Company with a critical size in terms of total business acquisition.

2. To create and manage Internet Sourcing programs and campaigns to support and achieve the targeted new customer acquisition objectives across product/ business segments.

3. Define the desired customer buying experience and implement the same in alignment with multi-functional teams to ensure smooth flow of the sales funnel.

4. Develop eChannel into a profitable business proposition by efficient digital media buying, alliances and differentiated user experience .

5. Manage company's digital presence in order to support brand awareness and maximize the reach of various brand campaigns .

Position will report to Head- Marketing & Product Development .

Intersted candidates can mail their profiles at kapil.udaiwal@idbifederal.com

Kapil Udaiwal