IDBI Federal - AVP - Brand Management

AVP - Brand Management, Consumer Insights

IDBI Federal Life Insurance Company a leading Life Insurance Company is looking for Brand Management professionals to drive Brand marketing strategies.

We have an existing opportunity as AVP- Brand Management, Consumer Insights & PR at our Corporate office at Mumbai.

Key deliverables of this role are -

1. Create a clear understanding for the need for brand building efforts that are integrated with the long term vision of the company and define future direction for the IDBI Federal Brand .

2. To create and implement marketing campaigns that make the brand recognizable to prospective customers and meets business objectives.

3. To plan, implement and analyze research for assessment and superior understanding of Consumer and Brand Usage, Attitude and Performance Trends and their impact on brand strategy and plans .

4. To drive awareness and thought-leadership by maximising opportunities in un-paid media in order to impact sales productivity and business results.

5. Create annual media plans aligned to brand strategy and distribution strengths.

Above are the key responsibilities assigned with the role.

We are looking for Brand Professionals with minimum of 6+ years of relevant experience in Brand Management & research in a leading organization.

Interested candidates please share their profiles at kapil.udaiwal@idbifederal.com

Kapil Udaiwal