IDBI Federal - Assistant Manager - Digital & eBusiness

Job Purpose:

Assist in managing, developing, delivering and executing all owned, earned, paid media campaigns and also assist in coordinating the relationship with the eBusiness channel partners to help achieve the budgeted top & bottom line for the channel.

Job Description:

- Drive the implementation of campaigns for owned, earned and paid media

- Support in managing the relationship with the eBusiness channel partners

- Liaise with digital agencies for planning and execution of online and digital media plans and manage external service providers including design house.

- Plan, develop, coordinate and timely deliver the digital content: Managing real estate on the website, to ensure higher click rates, more traffic, visibility and higher product uptake

- Communication development for all digital communication on all customer facing portals

- Implement the Social Media Marketing strategy

Candidates Profile:

- Should be digital savvy

- Should be aware of the search engine marketing, search engine optimization, ad networks, display marketing, affiliate marketing, email marketing

- Should have Sales Experience

- 4 to 6 years of experience required