ICL Immigration - Marketing Head

About Us:

ICL Immigration is a leading immigration consultancy helping individuals live, work, study, and settle in New Zealand and Australia. We are known for our personalized solutions, transparent pricing, and deep commitment to our clients' goals. As we expand our impact, we are looking for a strategic and visionary Head of Marketing to lead our marketing efforts and shape our digital brand presence.

Role Overview:

As the Head of Marketing, you will be responsible for defining and leading our comprehensive marketing strategy across all digital and traditional channels. You'll play a vital leadership role in increasing brand visibility, generating qualified leads, and driving business growth through data- driven decision- making, innovation, and strong team leadership.

Key Responsibilities:

Marketing Strategy & Leadership

- Define, develop, and execute an integrated marketing strategy aligned with company goals.

- Lead marketing planning, budgeting, and performance tracking.

- Mentor and manage a small team including digital marketing specialists, content creators, and external vendors.

- Collaborate closely with Sales, Operations, and Product teams to align marketing and business objectives.

Digital Campaigns & Lead Generation

- Oversee the planning and execution of all digital marketing campaigns including PPC, SEO, social media, and email marketing.

- Optimize lead generation funnels to increase inbound leads and improve conversion rates.

- Manage Google Ads, Meta Ads, LinkedIn Ads, and other paid channels with a focus on ROI.

Performance Analytics & Reporting

- Track and report on KPIs such as website traffic, conversion rate, cost per lead (CPL), and ROI.

- Provide actionable insights through tools like Google Analytics, Search Console, and ad dashboards.

- Drive a culture of testing, experimentation, and continuous optimization.

SEO & Content Leadership

- Own the SEO roadmap, including on- page, off- page, and technical SEO.

- Oversee the content calendar, ensuring alignment with SEO and brand voice.

- Guide blog, email, social media, and landing page content to maximize impact.

Brand Development & Communication

- Develop a consistent brand identity and voice across all channels.

- Lead efforts to improve client trust and engagement through thought leadership and storytelling.

- Represent ICL Immigration in partnerships, webinars, and PR initiatives as needed.

Requirements:

- 5+ years of experience in digital marketing with at least 2 years in a leadership role.

- Proven ability to build and execute marketing strategies that drive measurable growth.

- Experience managing marketing budgets and teams.

- Deep knowledge of SEO, paid advertising, content marketing, CRM, and marketing automation.

- Strong analytical skills and data- driven thinking.

- Experience in the education, immigration, or service industry is a plus.

What We Offer:

- Competitive salary with performance- based bonuses.

- Leadership role with room to build and shape your own marketing team.

- A dynamic, flexible, and collaborative work environment.

- Opportunity to make a real difference in people's lives.

If you're an ambitious marketing leader with a passion for digital innovation and purpose- driven work, we'd love to meet you.