IBS Software - Demand Generation Lead

Demand generation Lead

Skills needed :

- Develop, maintain and execute demand generation plans aligned with business goals.

- Develop a deep understanding of customers, offerings and the buyer's journey.

- Campaign Management and orchestrate multi-channel marketing programs that drive demand and revenue

- Build brand awareness, launch into new markets, and promote products and services

- Work closely with practices and regions to build cross-functional cohesion

- Effectively coordinate and leverage internal and external resources to identify potential opportunities

- Create personas tied to specific customer needs and preferences.

- Sales enablement at industry events including identifying the prospects

- Ensure that content reaches the right part of the sales funnel at the right time.

- Collaborate to build programs that support sales enablement.

- Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows.

- Research - Build knowledge database and communicate regularly on market trends, competitors and prospects

- Market and Account Research

- Measure, analyze, and report channel performance

- Preferred IIM Graduates with specialisation in Marketing and Sales Marketing experience in B2B with 10 + years in the Products and services industry

Preferred Location: Bangalore