IBG Marketing - Campaign Management - BFSI

IBG Marketing - Campaign Management

Key Deliverables :

- Bench marking best practices in online world and work with vendors to implement the same tools & functionality on the websites.

- Have a basic understanding of website architecture, link structure, content, and document optimization recommendations

- Experience in Online Marketing including Search Engine Marketing

- Getting cost economies through negotiations

- Responsible for Portal Management, updation & maintenance

- Ensure that all website changes are executed as per set processess and systems through CMS - Interwoven / Teamsite

- Exprerience in Search Engine Optimization

- Optimize various website components including copy, meta tags, page title/descriptions, internal linking, sitemap, etc.

- Follow proper SEO guidelines with respect to coding and adherence to established copy/keyword standards.

- Responsible for website optimization, continuous improvements in page ranking, so as to constantly link & build strategies. Work on the sitemap to optomise online presence.

- Research targeted keywords and match up to relevant content pages. Monitor overall SEO program success with regard to keyword ranking, indexed pages, backlinks, etc.

- Constant tracking of traffic on the websites and analysis through webtrends/google analytics

- Create and manage touch point optimization on the Interactive channel

- Executing all plans as per resources

- Conduct Regular website Audits

- Regular reports of web analytics