iQUANTI - Associate Manager - CONVERSION RATE OPTIMIZATION

JOB DESCRIPTION:

ASSOCIATE MANAGER

CONVERSION RATE OPTIMIZATION (CRO)

RESPONSIBILITIES:

- Implement & drive improvements to the CRO framework.

- Develop and execute conversion optimization strategy with a goal of creating conversion rate and revenue lift through use of testing tools, understand nuance of a client's business and how it translates to conversion optimization.

- Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).

- Evaluate conversion bottle necks against known best practices.

- Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting webpages.

- Coordinate with developers, analysts, and researchers to drive projects forward.

- Oversee the structure, development, and monitoring of tests with a focus on achieving high testing velocity for clients.

DESIRED SKILLS & EXPERIENCE:

- Experienced and knowledgeable with CRO tools to setup, launch, develop a/b tests (VWO, Optimizely, Optimize, Adobe Target, etc).

- Experienced and knowledgeable Google Analytics, Adobe Analytics, Tag management solutions, Tag audit solutions.

- Experience with research tools including HotJar, CrazyEgg, Zarget or other similar tools.

- Experience with multichannel media campaigns including a working knowledge of paid search, testing ad text and landing pages, SEO.

- Organized and methodical in setting up processes to streamline testing cadence with a team of diverse skills.

- Understanding of psychology behind UI & UX.

- Understand best practices for UI and UX for landing pages, applications, mobile, and desktop.

- Strong grasp of ROI with an analytical mind to mine data for insights and generate hypothesis for constant and fast iteration testing.

- A sound understanding of the methodology and mathematics behind effective testing.

- Effective communicator to market test ideas and influence test-related decisions.

- Excellent presentation and slide building skills to showcase learnings, results, and capture interest and attention.

DESIRED PERSONAL CHARACTERISTICS:

- This individual knows what hard work looks like and leads by example.

- This individual is fluent in the web analytic required to improve a user experience.

- This individual is curious about the latest trends in digital marketing.

- Has confidence in their convictions, can drive direction out of ambiguity and is excited by the challenge of questioning the status quo to get more out of marketing campaigns.

- Knows how to create urgency for both clients and team members, with enthusiasm and straight talk-whatever the situation dictates.

- Works collaboratively across departments to turn ideas into action.

DESIRED QUALIFICATIONS:

- Any graduate/post graduate/Degree in Digital Marketing or Mathematics/Statistics/Economics.

- Prior experience of 4 to 5 years of optimizing user experience and marketing campaigns.

- At least 1 years of experience in a supervisory role - not mandatory.