HyFun Foods - Product Marketing Manager

Product Manager Marketing.

This role is crucial in ensuring that our products, packaging and pricing consistently meet the set standards and resonate with customer preferences.

Experience: 7-10 Years.

Essential Qualification: Bachelor's degree in food science or a related field + MBA.

Roles and Responsibility:.

- Product Development & Innovation:New Product Development: Lead the end-to-end process for new product development, from concept to launch.

- Collaborate with the R&D teams to innovate and create products that meet consumer needs and align with HyFun's brand values.

- Product Enhancements: Continuously assess the performance of existing products.

- Identify opportunities for improvement in product formulation, ingredients, or production processes, and work with relevant teams to implement changes.

- Consumer-Driven Innovation: Stay abreast of consumer trends and preferences within the frozen food category.

- Use insights to inform product innovation and ensure our products cater to current market demands and emerging trends.

- Cross-Functional Coordination:Quality Assurance Collaboration: Partner with the Quality Assurance team to maintain strict quality standards for all products.

- Lead efforts to address any quality issues and drive product improvements to enhance consumer satisfaction.

- Packaging & Labelling: Oversee packaging design and labelling to ensure compliance with regulatory standards and effective communication of key product attributes.

- Collaborate with design teams to create packaging that reflects brand identity and appeals to target consumers.

- Product Lifecycle Management:Product Portfolio Management: Monitor and manage the performance of products across their lifecycle.

- Recommend adjustments to the product line, including discontinuations, SKU rationalizations, and strategic portfolio expansions based on data-driven insights.

- Market & Consumer Insights:Customer Feedback Analysis: Collect and analyse customer feedback through multiple channels (such as sampling, customer service, social media, and surveys) to identify potential improvements or changes to existing products.

- Competitive Analysis: Regularly review competitor offerings, including product specifications, pricing, and consumer feedback.

- Use these insights to guide product decisions and ensure HyFun's products remain competitive.

- Data Analysis & Reporting: Generate regular reports on product performance, including key metrics such as sales volume, customer satisfaction, and production efficiency.

- Present findings to leadership and make recommendations for action based on data insights.

Essential Area of Expertise:.

- The Product Manager is responsible for overseeing the development, enhancement, and optimization of our entire food product line.

- This person will work closely with cross-functional teams-including R&D, Quality Assurance, Supply Chain, and Operations-to bring new products to market and refine existing offerings.

- The ideal candidate is consumer/customer-focused, data-driven, detail oriented and passionate about delivering high-quality work for our foodservice international clients.

Desired Area of Expertise:.

- Should have handled Product management roles in the past in the FMCG space.

- Frozen Industry will be an added advantage.

Critical/Special Exposure:.

- Understanding of food production processes, quality standards, and regulatory requirements related to the food industry.

- Has inclination towards product understanding and customer insights.

- Had working knowledge and understanding about Food Packaging.