Hubspot CRM Solution Architect/Consultant

Hubspot CRM Specialist

Key Responsibilities:

HubSpot CRM Management:

- Standardizing CRM Usage: Develop and enforce best practices for HubSpot CRM usage across the organization, ensuring consistency in data entry, contact management, and pipeline management across all sub-foundations.

- Data Quality and Enrichment: Establish ongoing data cleansing, enrichment, and validation protocols to maintain high-quality, accurate, and up-to-date data within HubSpot.

- Data Intake and Integration Processes: Design and implement efficient data intake processes, ensuring seamless integration of data from multiple sources into HubSpot, and manage integrations with other tools and platforms used within the Linux Foundation.

Marketing Automation and Buyer Journeys:

- Build and Optimize Automation Workflows: Design, implement, and manage sophisticated marketing automation workflows that align with buyer personas and lifecycle stages, ensuring seamless lead nurturing and engagement.

- Buyer Journey Development: Create and optimize automated buyer journeys to guide leads through the funnel effectively, driving higher conversion rates and improving user experience.

Sales Process Automation and Support:

- Sales Process Optimization: Design and implement automated sales processes within HubSpot, including lead scoring, task automation, and follow-up reminders, enhancing sales team productivity and effectiveness.

- Intelligent Lead Routing: Develop intelligent lead routing strategies that assign leads to the appropriate sales representatives based on predefined criteria, ensuring timely and effective follow-up.

Analytics, Reporting, and Forecasting:

- Comprehensive Reporting: Develop and maintain detailed reporting within HubSpot to track key performance indicators (KPIs) such as lead generation, conversion rates, and campaign effectiveness, providing actionable insights to the marketing and sales teams.

- Marketing Attribution: Create and optimize a marketing attribution model within HubSpot to accurately measure the impact of various marketing activities on lead generation and conversions, offering clear insights into marketing ROI.

- Forecasting Models: Build and maintain forecasting models to support accurate revenue predictions and pipeline management, enhancing the decision-making process.

ICP Analytics and Feedback Mechanism:

- ICP Development and Analysis: Analyze Ideal Customer Profiles (ICPs) using HubSpot's data, providing actionable insights to refine targeting and improve marketing strategies.

- Sales Feedback Loop: Establish a feedback mechanism between marketing and sales teams to continuously refine ICPs, enhance lead quality, and improve campaign targeting.

Training, Adoption, and Best Practices:

- Team Training and Support: Conduct regular training sessions for marketing and sales teams to improve HubSpot proficiency across the organization, ensuring effective use of tools and adherence to best practices.

- User Adoption and Satisfaction: Monitor HubSpot adoption and usage across teams, gathering feedback to improve user satisfaction and system utilization.

Collaboration and Stakeholder Management:

- Cross-Functional Collaboration: Act as the primary point of contact for HubSpot-related queries, working closely with marketing, sales, and IT teams to ensure HubSpot configurations align with organizational goals.

- Stakeholder Communication: Provide regular updates and insights to stakeholders, ensuring alignment on CRM strategy, marketing automation, and sales process optimization.