Huawei Technologies - Manager - Digital Media

- Working with the Brand Team to understand the campaign objectives and strategy;

- Making decisions on the best form of media for specific campaigns;

- Undertaking research and analyzing data using specialist industry resources;

- Identifying target audiences and analyzing their characteristics, behavior and media habits;

- Formulating Digital Media Proposal, including cost & campaign schedules.

- Recommending the most appropriate types of media to use, as well as the most effective time spans and positions;

- Ensuring meticulous implementation of the proposed media plan to yield desired results for the campaign.

- Making adjustments in media plan basis interim performance of the campaign.

- Measure and report performance of all digital campaigns, and assess against goals (ROI and KPIs)

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Making and maintaining good contacts with media owners, such as Apps, Websites;

- Pre & Post Evaluation of campaigns in order to inform future campaigns.