HTIC Global - Manager - Digital Marketing

Job Purpose:

- The primary function of the role is to take the lead in developing successful, long-term marketing strategies.

- The role demands to have in-depth marketing experience and a passion for digital technologies and work closely with different teams to ensure consistency through all marketing channels especially digital.

- Nourish and provide forward-thinking ideas to build and maintain a strong company web presence and to drive all digital marketing efforts to achieve our business objectives.

Duties & Responsibilities.

Responsibilities:

- Build our marketing roadmap including lead generation, branding for all segments.

- Manage all marketing channels (e. website, blogs, emails, all media including social) to ensure brand consistency.

- Measure ROI and KPIs and prepare budget.

- Develop specific campaigns to create and maintain high levels of customer interaction.

- Oversee our social media accounts, Manage and improve online content, considering SEO and Google Analytics.

- Forecast sales performance trends and act proactively to increase our market segment.

- Liaise with Product and Sales Head from all division to increase client satisfaction through cohesive strategies.

- Motivate digital marketing team to achieve goals.

- Monitor competition and provide ideas to stand out.

- Stay up-to-date with digital technology developments and liaise with system team for better outputs.