- Plan, Manage and Optimize Brand visibility across various Digital Platforms
- Strengthen and evolve Digital Marketing road-map for products and brands, Create and implement lead generation campaigns for relevant TG to meet lead targets for organization's products and brands
- Well versed with Google Analytics and other Marketing Tools and must have done Digital Media Planning and Buying Extensively
- Well versed with Marketing Engagement & Automation tools like Web Engage, Clever Tap, and Social Listening and ORM Tools
- Must be able to take out Competition and Industry Insights for the management
- Good understanding of SEO, SEM, PPC and Google Ads
- Well versed with Performance Marketing Campaigns and Delivered on ROIs aspects
- Must have done App Marketing Strategy and should be well versed with APP Growth and Engagement tactics.
- The candidate is a go-getter, good at working with cross functional department and is a people person
- 4~8 years of work experience in Digital Marketing & have handled campaign development in terms of Digital along with other ATL/BTL channels.
- Ready to get his/her hands dirty & embraces ambiguity
- Must have handled Campaign Management, Google Facebook, LinkedIn, Twitter Dashboards and other Programmatic Dashboards
- Excellent skills in MS Tools with good flair of Digital Consumer, Content and Communication
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